Do Postcard Mailers Work?

Does direct mail still work?

It’s for similar reasons that direct mail feels outdated.

But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level.

Direct mail is still effective and using it is a game changer for any serious marketer..

What is considered a good response rate for direct mail?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.

How much does it cost to send out mailers?

Direct Mail Costs Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution.

What percentage of direct mail is opened?

90%Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you.

Can I make my own postcard?

But even if you don’t have a printer, you can still make your own postcards at home, or from anywhere in the world. … Here are some apps that let you create and send printed postcards right from your phone: Postagram (Android) TouchNote (Android)

Will the post office return postcards?

After 18 months, (or if the postcards are undeliverable for any reason) the Post Office will return the cards to the sender with the reason for non-delivery. However, if you have not included your Return Address, they won’t know where to return your cards and they will be thrown away.

Can I use 2 postcard stamps on a letter?

Yes. At long as the stamps have a value equal to or greater than the actual postage for a letter. Since the price of a postcard stamp is . 35 cents, two of those stamps would be more than enough to mail a letter.

How effective are postcard mailers?

They can be effective when used in conjunction with — and not in place of — catalog mailings. Postcards are attention getting and can motivate buyers to take action as long as the mailing is clear, concise and actionable. … 05 each, so cost per square inch for a postcard is approximately $2.77 per million.

What is the best day to send direct mail?

Tuesday, Wednesday, and Thursday. These mid-week days provide you with the best opportunity to get your direct mail into the hands of your target audience. Recipients are typically going home after work and sorting through their mail on these three days.

What are the disadvantages of direct mail?

While direct mail often is an affordable way for local businesses to communicate, it does have disadvantages relative to other marketing communication approaches.Cost. … Bad Mailing Lists. … Unpredictable Mail. … Minimal Response.

How much does it cost to send a postcard in the US?

Sending a postcard is an extremely affordable way to communicate when you’re using the U.S Postal Service—regular postcards cost only $0.35 to mail!

How do you address a postcard internationally?

When sending postcards internationally, carefully write the recipient’s name and address in English. You must include the zip code or postcode if possible. And whatever you do, don’t forget to add the name of the country! If you are adding a return address, print it on the top left half of the postcard.

Can you put a stamp on the bottom of a postcard?

Yes it would still be delivered. Stamps should be applied on the upper right corner of the envelope. Applying the stamp on the left corner would not cause that letter to be returned.

Does a postcard need a return address?

Answer: A return address is not required on your postcard but if the post office cannot deliver your postcard, they won’t be able to return it to you without a return address. … If you want to make your postcard even more unique, especially during the holiday season, use custom postage stamps to make your mail standout.

How often should you send direct mail?

every 21 daysTo stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Most top companies stick relatively closely to that – usually every 30-45 days to ensure three things: Their customers know they’re still in business.

Does a postcard need a stamp?

Buy a stamp. A stamp is a proof of payment for your postcard: without a stamp, no letter or postcard will be handled by the post office. … Depending on where you are sending the postcard, you may need two, three, or even more stamps. Look up the postage requirements for, say, “mailing from Tanzania to the U.S.”

What size is a postcard for printing?

But to qualify for mailing at the First-Class Mail postcard price, it must be: Rectangular. At least 3-1/2 inches high x 5 inches long x 0.007 inch thick. No more than 4-1/4 inches high x 6 inches long x 0.016 inches thick.

Do postcards get lost in the mail?

Sometimes, mail does get lost, mis-delivered or even accidentally damaged or destroyed. If you send many postcards in Postcrossing, this is likely to happen to you as well at some point — it’s part of the postal experience and, unfortunately, Postcrossing has no control over it.

How do I protect my postcards in the mail?

Use album pages or plastic sleeves In case you need to store your postcards after receiving them from print, make sure to store them in album pages or plastic sleeves to avoid unnecessary wear and tear. This will extend the life of the mail piece and help you keep them undamaged.

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal.