How Do I Increase My Direct Mail Response Rate?

What is a good open rate for email 2019?

The average email open rate for all industries we analyzed is 21.33%.

Open rates are one of the best ways to tell whether your email strategy is working….Average email marketing campaign stats of Mailchimp customers by industry.IndustryConstructionAverage Open Rate21.77%Average Click Rate2.26%Hard Bounce0.86%46 more columns.

What is direct mail marketing strategy?

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling, although more commonly with consumers.

What are the advantages and disadvantages of direct mail advertising?

Advantages and Disadvantages of Direct MailBrand Retention. Direct Mail is one of the few marketing channels which engage all the senses, as you can touch and feel it. … Response Rates vs Email. … Household reach. … Open rates are through the roof. … Insane Impact. … Personalisation. … Highly Targeted. … GDPR friendly.

How do you increase email response rate?

5 tips and examples for improving email response ratesUse personalization to draw your subscribers in. … Hype your newest or most-loved products. … Segment your email campaigns for the best results. … Create subject lines that spark interest. … Optimize your campaigns for mobile devices.

What percentage of direct mail is opened?

90%Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you.

How long is direct mail?

5-10 weeksA direct mail campaign can take 5-10 weeks to plan, create and implement, then another week or two before the finished mailer arrives at its destination. This, of course, will vary from project to project – and rush services can move things along if needed.

What types of direct mail are the most effective?

6 Useful Types of Direct Mail and Their BenefitsPostcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. … Self-Mailers. … Lead Letters. … Mailing Lists. … Dimensional Mailers. … Catalogues.

How many emails does it take to get a response?

“It generally takes us only two emails on average to get a 12% reply rate. Three gets us about 15-16% replies.” “We follow up a maximum of four times before dropping the lead. “Generally, if we do hear back, about 50% of those responses are on the first email, and 50% when following up.

What industries use direct mail the most?

7 Industries Crushing Sales Goals with Direct Mail Marketing1.) Real Estate Brokers & Agents.2.) Car Dealerships.3.) Charities.4.) Marketing & Advertising Agencies.5.) Schools.6.) Medical Offices.7.) Solar companies.

How much is direct mail advertising?

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.

Is direct mail still effective?

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. … Direct mail is still effective and using it is a game changer for any serious marketer.

What is the best day to send direct mail?

Tuesday, Wednesday, and Thursday. These mid-week days provide you with the best opportunity to get your direct mail into the hands of your target audience. Recipients are typically going home after work and sorting through their mail on these three days.

What are the disadvantages of direct mail?

While direct mail often is an affordable way for local businesses to communicate, it does have disadvantages relative to other marketing communication approaches.Cost. … Bad Mailing Lists. … Unpredictable Mail. … Minimal Response.

Is Direct Mail Marketing Successful?

Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.

How often should you send direct mail?

every 21 daysHow Often Should You Mail Something? To stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Most top companies stick relatively closely to that – usually every 30-45 days to ensure three things: Their customers know they’re still in business.

How do you increase survey response rate?

4 Effective Methods to Increase Your Survey Response RatesThe Main Message: Make Them Feel Special.Eye on the Prize: Provide Incentives.Don’t Waste Their Time: Keep Surveys Relevant.Be Top-of-Mind: Offer Surveys in Multiple Channels.The Bottom Line: The More Accurate Responses, the Better.

What is the response rate on direct mail?

Direct mail returned an average response rate of 9% for house lists and 4.9% for prospect lists last year, according to the Data & Marketing Association’s 2018 Response Rate Report. Both numbers represent the highest average direct mail response rates since the DMA began tracking these statistics in 2003.

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.