Question: Do Direct Mail Campaigns Work?

What does direct mail mean?

Direct mail is a form of advertising relying on printed materials and the postal service to deliver advertising appeals directly to consumers..

How effective are direct mail campaigns?

Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.

How do you do a direct mail campaign?

Once you’ve outlined your target market, staging a direct-mail campaign has seven key steps:Develop a mailing list. … Create a mailing piece. … Code your response vehicle. … Test the campaign. … Run the campaign. … Handle customer responses. … Analyze the results of the campaign.

What types of direct mail are the most effective?

Letters are the most formal, traditional, and personal type of direct mail and are effective at reaching professional clients to encourage a conversion or generate a lead.

What is an example of direct mail?

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

What industries use direct mail?

These 7 industries rely on Direct Mail Marketing to crush marketing goals and catapult sales.1.) Real Estate Brokers & Agents.2.) Car Dealerships.3.) Charities.4.) Marketing & Advertising Agencies.5.) Schools.6.) Medical Offices.7.) Solar companies.

Is direct mail still effective in 2020?

While too many organizations make marketing decisions based on infatuation with the latest shiny new object, data shows that direct mail remains a safe, effective marketing investment. … As we count down to 2020, let’s focus on the hard data that speaks to the true value of direct mail marketing.

What industries use direct mail the most?

Financial Services Use Direct Mail the Most For instance, financial services companies are the heaviest users of the direct mail industry.

What is the average response rate for a direct mail campaign?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.

What is the best day to send direct mail?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

What makes a successful direct mail campaign?

Most businesses have learned that a targeted recipient list, a compelling offer, a call to action and the right timing are all essential parts of a successful direct mail campaign. Yet all these important elements depend on one critical factor – having solid addresses on your list.

What is direct mail marketing strategy?

Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items. … Direct mail marketing is a valuable way to connect with prospects, leads, and clients in a meaningful way.

What are two types of direct mail advertising?

Here’s a look at some of the most popular types of direct marketing mail.Direct Mail Letter and Envelope. The direct mail letter is one of the most personal types of direct marketing mail communication. … Direct Mail Postcards. … Direct Mail Catalogs. … Dimensional Marketing Mail.

Is Direct Mail Dead 2020?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

What percentage of direct mail is opened?

90%Up to 90% of direct mail gets opened, compared to only 20-30% of emails.

How do I increase my direct mail response rate?

7 Tips to Increase your Direct Mail Response RateProfile Your Database – Data management. … Defining a Clear Offer and Call-to-Action. … Connect your Direct Mail with Online Response. … Personalise Your Communication. … Send Targeted Communication. … Use Colour or Printed Envelopes. … Use A/B Testing.More items…•

How do I track my direct mail results?

5 Ways to Track Direct MailLearn how to boost ROI by closely monitoring your results. … Use unique customer codes. … Use Google Analytics to monitor web traffic. … Send a free gift. … Create a campaign-specific site just for the direct mail piece. … Use personalized URLs as the response mechanism.

What type of marketing is direct mail?

A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.