Question: How Effective Is Direct Mail Advertising?

Is Direct Mail Dead 2020?

The main takeaways from studying direct mail marketing right now and future trends is that print is not dead, and it’s actually thriving.

It’s an innovative and new way to tell a story and run a marketing campaign if you can merge it with a digital mail campaign, not just in 2020 but in future years as well..

Does direct mail still work?

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. … Direct mail is still effective and using it is a game changer for any serious marketer.

What percentage of direct mail is opened?

90%Up to 90% of direct mail gets opened, compared to only 20-30% of emails.

How big is the direct mail industry?

$44.2-billionDirect Mail is a $44-Billion Industry The Direct Marketing Association reports that the direct mail industry is valued at $44.2-billion. It’s the second largest channel for ad spend in the U.S. (teleservices is first at $45 billion) and it’s growing by billions of dollars each year.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal.

What types of direct mail are the most effective?

6 Useful Types of Direct Mail and Their BenefitsPostcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. … Self-Mailers. … Lead Letters. … Mailing Lists. … Dimensional Mailers. … Catalogues.

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.

What is the average rate of return on direct mail?

1/2 to 2 percentThe average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

What makes a successful direct mail campaign?

Most businesses have learned that a targeted recipient list, a compelling offer, a call to action and the right timing are all essential parts of a successful direct mail campaign. Yet all these important elements depend on one critical factor – having solid addresses on your list.

When’s the best time to send a marketing email?

Morning between 9–11 a.m. is definitely the best time to send email according to Campaign Monitor’s research. It looks like there is a peak at 10 a.m. Campaign Monitor sums it up by saying that 53% of emails are opened during the workday between 9 a.m.–5 p.m.

Can I send a letter from my mailbox?

If you have a mailbox on or near your home, you can place your letter there. Alert your mail carrier of its presence by moving the red flag out of the mailbox.

What is a good response rate for direct mail marketing?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.

What are the advantages and disadvantages of direct mail advertising?

Advantages and Disadvantages of Direct MailBrand Retention. Direct Mail is one of the few marketing channels which engage all the senses, as you can touch and feel it. … Response Rates vs Email. … Household reach. … Open rates are through the roof. … Insane Impact. … Personalisation. … Highly Targeted. … GDPR friendly.

What are the disadvantages of direct selling?

However, there are disadvantages to direct selling. Direct salespeople can find it hard to reach new customers and can spend a lot of time on customer interactions to make sales. Without the use of a retail outlet, you also need to carefully consider storage and delivery logistics.

How much is direct mail advertising?

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.

What are the advantages of direct mail advertising?

Here are 14 benefits of direct mail marketing:Direct Mail Offers Great Response Rates. … Direct Mail Gets Opened & Read. … Direct Mail Is Tangible & Personal. … Direct Mail Is Familiar & Builds Trust. … Direct Mail Is Highly Targeted. … Direct Mail Is Highly Personalized. … Direct Mail Is Creative & Versatile. … Direct Mail Is Simple To Do.More items…•

What are the disadvantages of direct mail advertising?

While direct mail often is an affordable way for local businesses to communicate, it does have disadvantages relative to other marketing communication approaches.Cost. … Bad Mailing Lists. … Unpredictable Mail. … Minimal Response.

What is the disadvantage of direct marketing?

The main drawback of direct marketing is its links with privacy intrusion (this is particularly related to telemarketing and direct mail). This is definitely the case with badly managed campaigns and links closely to the image impact above.

Why is direct mail important?

Direct mail allows you to reach more of your target market. Unlike email marketing, a direct mail campaign can be designed to target specific customers. This means that customers will receive mail that is most relevant to them, which could translate to sales. Direct mail also offers the opportunity for personalisation.

What is the best day to send direct mail?

Tuesday, Wednesday, and Thursday. These mid-week days provide you with the best opportunity to get your direct mail into the hands of your target audience. Recipients are typically going home after work and sorting through their mail on these three days.

How do I increase my direct mail response rate?

7 Tips to Increase your Direct Mail Response RateProfile Your Database – Data management. … Defining a Clear Offer and Call-to-Action. … Connect your Direct Mail with Online Response. … Personalise Your Communication. … Send Targeted Communication. … Use Colour or Printed Envelopes. … Use A/B Testing.More items…•