Question: Is Direct Mail Advertising Effective?

How much is direct mail advertising?

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution.

Some organizations do much of this inhouse and wind up only paying for printing and mailing..

What is direct mail marketing strategy?

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling, although more commonly with consumers.

How often should you send direct mail?

every 21 daysTo stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Most top companies stick relatively closely to that – usually every 30-45 days to ensure three things: Their customers know they’re still in business.

Can I send a letter from my mailbox?

If you have a mailbox on or near your home, you can place your letter there. … The mail carrier knows that if the flag is visible, then there is a letter that needs attention. 3. Take the letter to any post office.

What is direct mail in advertising?

Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited.

What are the disadvantages of direct mail advertising?

While direct mail often is an affordable way for local businesses to communicate, it does have disadvantages relative to other marketing communication approaches.Cost. … Bad Mailing Lists. … Unpredictable Mail. … Minimal Response.

What is a good ROI for direct mail?

Direct Mail Response Rate and ROI Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list.

What are the disadvantages of direct selling?

However, there are disadvantages to direct selling. Direct salespeople can find it hard to reach new customers and can spend a lot of time on customer interactions to make sales. Without the use of a retail outlet, you also need to carefully consider storage and delivery logistics.

What percentage of direct mail is opened?

90%Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you.

How do you do direct mail advertising?

Once you’ve outlined your target market, staging a direct-mail campaign has seven key steps:Develop a mailing list. … Create a mailing piece. … Code your response vehicle. … Test the campaign. … Run the campaign. … Handle customer responses. … Analyze the results of the campaign.

What is the average response rate for direct mail?

9%Direct mail returned an average response rate of 9% for house lists and 4.9% for prospect lists last year, according to the Data & Marketing Association’s 2018 Response Rate Report. Both numbers represent the highest average direct mail response rates since the DMA began tracking these statistics in 2003.

How do I increase my direct mail response rate?

9 Ideas to Increase Response Rates:Make it stand out. … Make your core value proposition obvious. … Sell the sizzle, not the steak. … Provide an offer they can’t refuse. … Create strong headlines and compelling copy. … Choose images that evoke emotion. … Include samples. … Use an oversized envelope.More items…•

What are the advantages and disadvantages of direct mail advertising?

Advantages and Disadvantages of Direct MailBrand Retention. Direct Mail is one of the few marketing channels which engage all the senses, as you can touch and feel it. … Response Rates vs Email. … Household reach. … Open rates are through the roof. … Insane Impact. … Personalisation. … Highly Targeted. … GDPR friendly.

What are the advantages of direct mail advertising?

Here are 14 benefits of direct mail marketing:Direct Mail Offers Great Response Rates. … Direct Mail Gets Opened & Read. … Direct Mail Is Tangible & Personal. … Direct Mail Is Familiar & Builds Trust. … Direct Mail Is Highly Targeted. … Direct Mail Is Highly Personalized. … Direct Mail Is Creative & Versatile. … Direct Mail Is Simple To Do.More items…•

What is the best day to send direct mail?

Tuesday, Wednesday, and Thursday. These mid-week days provide you with the best opportunity to get your direct mail into the hands of your target audience. Recipients are typically going home after work and sorting through their mail on these three days.

What is the major advantage of direct marketing over advertising?

One major advantage of direct-mail advertising is that it is highly targeted. A business can purchase mailing lists of potential customers through a mailing list distributor such the Direct Marketing Association or Dun and Bradstreet.

What makes a successful direct mail campaign?

Most businesses have learned that a targeted recipient list, a compelling offer, a call to action and the right timing are all essential parts of a successful direct mail campaign. Yet all these important elements depend on one critical factor – having solid addresses on your list.

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.