Question: Is Direct Mail Effective?

When’s the best time to send a marketing email?

Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well.

General know-how suggests sending emails between 1-3pm (9-11am is recommended as well)..

What makes a successful direct mail campaign?

Most businesses have learned that a targeted recipient list, a compelling offer, a call to action and the right timing are all essential parts of a successful direct mail campaign. Yet all these important elements depend on one critical factor – having solid addresses on your list.

What is an example of direct mail?

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

What percentage of direct mail is opened?

90%Up to 90% of direct mail gets opened, compared to only 20-30% of emails.

How big is the direct mail industry?

$44.2-billionDirect Mail is a $44-Billion Industry The Direct Marketing Association reports that the direct mail industry is valued at $44.2-billion. It’s the second largest channel for ad spend in the U.S. (teleservices is first at $45 billion) and it’s growing by billions of dollars each year.

How do I increase my direct mail response rate?

7 Tips to Increase your Direct Mail Response RateProfile Your Database – Data management. … Defining a Clear Offer and Call-to-Action. … Connect your Direct Mail with Online Response. … Personalise Your Communication. … Send Targeted Communication. … Use Colour or Printed Envelopes. … Use A/B Testing.More items…•

How long is direct mail?

5-10 weeksA direct mail campaign can take 5-10 weeks to plan, create and implement, then another week or two before the finished mailer arrives at its destination. This, of course, will vary from project to project – and rush services can move things along if needed.

What days of the week do you get mail?

Mail is delivered every day but Sundays and the following Holidays:Wednesday January 1New Year’s DayMonday January 20Martin Luther King Jr’s BirthdayMonday February 17Washington’s Birthday (President’s Day)Monday May 25Memorial Day8 more rows

Why is direct mail better than email?

Direct mail doesn’t require opt-in Unlike email and text messaging, you don’t have to get a recipient’s permission to send them direct mail. This means, even if a customer doesn’t subscribe or unsubscribes from your email list, you can still get in touch with them.

What is the average response rate for direct mail?

The average response rate for direct mail pieces sent to former customers of a given brand is 18.4 percent.

Is Direct Mail Dead 2020?

The main takeaways from studying direct mail marketing right now and future trends is that print is not dead, and it’s actually thriving. It’s an innovative and new way to tell a story and run a marketing campaign if you can merge it with a digital mail campaign, not just in 2020 but in future years as well.

What is the best day to send direct mail?

Tuesday, Wednesday, and Thursday. These mid-week days provide you with the best opportunity to get your direct mail into the hands of your target audience. Recipients are typically going home after work and sorting through their mail on these three days.

How much does it cost to do a direct mail campaign?

Choose your format based on the message you’re trying to communicate, rather than the format cost. If your message is super simple, a small format might work great. More complex ideas require more real estate. The typical printing costs of a direct mail campaign can range between $0.05-$1.00 per person.

How does USPS direct mail work?

Every Door Direct Mail® service from the U.S. Postal Service® lets you reach every address in the area surrounding your business. You simply select the neighborhoods you want to target, and a Letter Carrier takes your mailpiece to every address while delivering the day’s mail.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal.

Can I send a letter from my mailbox?

If you have a mailbox on or near your home, you can place your letter there. Alert your mail carrier of its presence by moving the red flag out of the mailbox.

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.

What types of direct mail are the most effective?

6 Useful Types of Direct Mail and Their BenefitsPostcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. … Self-Mailers. … Lead Letters. … Mailing Lists. … Dimensional Mailers. … Catalogues.