Question: Is Direct Mail Still Effective?

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers.

Yes, that mailbox—the one that receives real, physical mail..

Is Direct Mail Dead 2020?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

What is the best day to send direct mail?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

What is considered a good response rate for direct mail?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.

Is Direct Mail making a comeback?

Unfashionable and unloved, direct mail is experiencing a revival as a channel to reach high-value prospects with highly-personalised messages. Paul Snell finds out what’s behind the resurgence, and how to take advantage. “Reports of my death are greatly exaggerated.”

What is the average rate of return on direct mail?

1/2 to 2 percentThe average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

How can I make direct mail more effective?

7 Ways to make Direct Mail more EffectiveFocus on buyers, not responses. … Make it easy to buy. … Stress benefits, but describe features that sell. … Adopt appropriate mass-advertising techniques to your direct mail. … Avoid slavish imitation of “successful” mailings. … Trust, but verify. … Create a big selling idea.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal. You want to make an emotional connection so customers (and prospects, too!)

What types of direct mail are the most effective?

Letters are the most formal, traditional, and personal type of direct mail and are effective at reaching professional clients to encourage a conversion or generate a lead. Letters are plain in style and very text-heavy, focusing on written communication to communicate to the reader.

What are the most effective direct marketing techniques?

The most effective direct marketing takes place when there is a clear connection to reach the target market….The most common forms of direct marketing are:Internet marketing.Face-to-face selling.Direct mail.Catalogs.Telemarketing.Direct-response advertising.Kiosk marketing.

What industries use direct mail the most?

Financial Services Use Direct Mail the Most For instance, financial services companies are the heaviest users of the direct mail industry.