Question: What Age Group Does Coca Cola Target?

What age group drinks the most Coca Cola?

Consumer analytics provider Connexity says both brands are failing to win over the 18 to 24 demographic, despite new strategies designed to appeal to a younger, more health-conscious crowd, Adweek reports.

Coke (KO) is most popular among people aged 35 to 44, while Pepsi’s largest audience (PEP) is those 65 and over..

What are the 4 P’s of Coca Cola?

APA. Pratap, A. (2020). Marketing Mix of Coca Cola: Product, Place, Price, and Promotion.

Who is Pepsi target audience?

Pepsi’s target market is 18-35 year olds (US News, 2012). Pepsi’s new outreach through unconventional forms of marketing, like social media, is an effort to strengthen the brand loyalty of the youth target market.

Which gender drink has more soda?

In fact, men generally drink more of the stuff than women, with only about 40 percent of women consuming sugary drinks on any given day, according to the report.

Why is Mexican Coke so good?

American Coke enthusiasts claim the Mexican version tastes better than what they get in the US, which some say is because Mexican Coca-Cola is made with cane sugar rather than high-fructose corn syrup. … On a per capita basis, Mexicans drink more Coca-Cola products than residents of any other country in the world.

Who is bigger Pepsi or Coke?

To begin with, PepsiCo is a larger company than Coca-Cola. In the most recent quarter, the company had $64 billion of revenues, almost twice those of Coca-Cola—see Table 3.

What is the target market for Coca Cola?

So, the core target audience of Coca Cola is youngster or youth. Their targeVng is not based on gender but the results show that both genders like this product and use it (almost 50/50). Finally, Coca Cola consider each customer as a target and a potenVal consumer.

Who is Coke Zero target audience?

Coca-Cola Zero is specifically marketed at males between 18-29years who are conscious about their health. Coca-Cola Zero was introduced for men as a result of Diet Coke was leaving men thirsty they found the taste and image of the drink didn’t live up to the regular coke.

Who is Coca Cola’s biggest customer?

McDonald’sMcDonald’s is Coke’s largest restaurant customer, and the two companies maintain a unique, symbiotic relationship.

Who drinks the most soda?

MexicoIn 2019, Mexico was the country with the highest carbonated soft drink consumption, namely over 630 8-ounce servings per capita per year. The United States stood in second place, with almost the same quantity, while Brazil, which ranked third, consumed less than half the soft drinks Mexicans drank that year.

Who invented Coca Cola?

John Stith PembertonCoca-Cola/Inventors

Why McDonald’s Coke is so good?

Unlike most fast food restaurants that have Coca-Cola delivered in plastic bags, McDonald’s has the product delivered in stainless steel containers that help preserve the ingredients and keep the Coke tasting fresher.