Question: What Is The Best Day To Send Direct Mail?

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers.

Yes, that mailbox—the one that receives real, physical mail..

What makes a successful direct mail campaign?

Most businesses have learned that a targeted recipient list, a compelling offer, a call to action and the right timing are all essential parts of a successful direct mail campaign. Yet all these important elements depend on one critical factor – having solid addresses on your list.

What is the best day to mail a letter?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

Can I send a letter from my mailbox?

If you have a mailbox on or near your home, you can place your letter there. … The mail carrier knows that if the flag is visible, then there is a letter that needs attention. 3. Take the letter to any post office.

What days of the week do you get mail?

Therefore, postal delivery may only be needed 3 days a week. Some homes could receive mail on Monday, Wednesday, and Friday, while others, on Tuesday, Thursday, and Saturday. Delivery would still occur 6 days a week for Post Office boxes.

What is considered a good response rate for direct mail?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.

What is an example of direct mail?

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

Is Direct Mail Effective?

Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.

What types of direct mail are the most effective?

6 Useful Types of Direct Mail and Their BenefitsPostcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. … Self-Mailers. … Lead Letters. … Mailing Lists. … Dimensional Mailers. … Catalogues.

How do I set up outgoing mail in my mailbox?

You will have to leave outgoing mail in the designated slot next to the mailboxes. For those who live in a house, there is a separate mailbox for each house, mostly unlocked. You put outgoing mail in the same mailbox in which you receive mail.

Will mailman take my outgoing mail?

Letter carriers can pick up mail as they make their deliveries if the flag is up. … These items cannot be be picked up by a letter carrier or deposited in a collection box.

What can I mail in an envelope?

You can calculate postage online at pe.usps.com. Letters, bills, greeting cards, and other documents can be sent in standard white, manila, or recycled paper envelopes. Items needing extra protection can be sent in bubble-lined, padded paper, or waterproof envelopes.

How do I increase my direct mail response rate?

9 Ideas to Increase Response Rates:Make it stand out. … Make your core value proposition obvious. … Sell the sizzle, not the steak. … Provide an offer they can’t refuse. … Create strong headlines and compelling copy. … Choose images that evoke emotion. … Include samples. … Use an oversized envelope.More items…•

How often should you send direct mail?

every 21 daysTo stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Most top companies stick relatively closely to that – usually every 30-45 days to ensure three things: Their customers know they’re still in business.

How can I make direct mail more effective?

7 Ways to make Direct Mail more EffectiveFocus on buyers, not responses. … Make it easy to buy. … Stress benefits, but describe features that sell. … Adopt appropriate mass-advertising techniques to your direct mail. … Avoid slavish imitation of “successful” mailings. … Trust, but verify. … Create a big selling idea.