Question: What Is The Response Rate On Direct Mail?

How often should you send direct mail?

So does this mean you should be mailing something to everyone in your target market every week.

No.

For most small- and mid-sized businesses, getting a new direct-mail effort out every four to six weeks is just about ideal.

Any more often than that, and you’ll likely wear out your welcome..

How do I track my direct mail results?

5 Ways to Track Direct MailLearn how to boost ROI by closely monitoring your results. … Use unique customer codes. … Use Google Analytics to monitor web traffic. … Send a free gift. … Create a campaign-specific site just for the direct mail piece. … Use personalized URLs as the response mechanism.

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.

What is considered a good response rate for direct mail?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.

How do I increase my direct mail response rate?

7 Tips to Increase your Direct Mail Response RateProfile Your Database – Data management. … Defining a Clear Offer and Call-to-Action. … Connect your Direct Mail with Online Response. … Personalise Your Communication. … Send Targeted Communication. … Use Colour or Printed Envelopes. … Use A/B Testing.More items…•

What percentage of direct mail is opened?

90%Up to 90% of direct mail gets opened, compared to only 20-30% of emails.

Is Direct Mail making a comeback?

Unfashionable and unloved, direct mail is experiencing a revival as a channel to reach high-value prospects with highly-personalised messages. Paul Snell finds out what’s behind the resurgence, and how to take advantage. “Reports of my death are greatly exaggerated.”

What is the best day to send direct mail?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

How do you calculate direct mail response rate?

The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed. For example: 100 responses divided by 5,000 pieces mailed = 2% response rate.

How effective is direct mail?

Direct mail campaigns give a high ROI and even a higher ROI than paid ads. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign. … Because direct mail is more likely to get read, it increases your brand awareness, even if the first letter is unsuccessful.

Is Direct Mail Dead 2020?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

How long is direct mail?

5-10 weeksA direct mail campaign can take 5-10 weeks to plan, create and implement, then another week or two before the finished mailer arrives at its destination.