Question: What Is The Target Market Of Coca Cola?

Who are the main competitors of Coca Cola?

The Coca-Cola Company’s top competitors include Keurig Dr Pepper, Tropicana Products, Pepsico, Britvic, Red Bull, Fever-Tree and Monster Beverage..

Who drinks the most Coca Cola?

MexicoMexico consumes a higher volume of Coca-Cola Company beverage products per capita than any other country, as of 2012. In that year, the average Mexican consumer drank 745 8-fluid ounce Coca-Cola beverages.

Who drinks the most soda?

MexicoIn 2019, Mexico was the country with the highest carbonated soft drink consumption, namely over 630 8-ounce servings per capita per year. The United States stood in second place, with almost the same quantity, while Brazil, which ranked third, consumed less than half the soft drinks Mexicans drank that year.

What is the target market for Pepsi?

Pepsi’s target market is 18-35 year olds (US News, 2012). Pepsi’s new outreach through unconventional forms of marketing, like social media, is an effort to strengthen the brand loyalty of the youth target market.

What is the market segmentation of Coca Cola?

To know what their customers need, Coca-Cola uses the consumer segmentation criteria and market into different groups: behavioural, psychographic and profile. Coca-Cola creates value to its customers and with good performance to convince people to buy their products. … The Coca-Cola Company treats each store differently.

What is the definition of target market?

Definition: Target market is the end consumer to which the company wants to sell its end products too. Target marketing involves breaking down the entire market into various segments and planning marketing strategies accordingly for each segment to increase the market share.

What is a target market example?

Small businesses often target customers by gender or age. For example, a women’s clothing retailer directs its promotional efforts at women. … Similarly, some small companies market to specific age groups. Companies selling life insurance for people close to retirement age may target people 50 and over.

What are the 5 brand personalities?

Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

Which gender drink has more soda?

In fact, men generally drink more of the stuff than women, with only about 40 percent of women consuming sugary drinks on any given day, according to the report.

What age group drinks the most Coca Cola?

Who Drinks Coke The Most? Half of Americans aged 18 to 34 say they drink regular soda. This age demographic and men in general are also slightly more likely to consume soda than their counterparts. 65% of US households that make less than $30k per year drink diet or regular soda.

What is Pepsi brand personality?

The Pepsi brand character is youthful, strong, aggressive, hip, forward-thinking, highly reputable, and environmentally-conscious.

What are the 3 target market strategies?

The three activities of a successful targeting strategy that allows you to accomplish this are segmentation, targeting and positioning, typically referred to as STP.

What is Apple’s brand personality?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

What products does coke make?

Explore BrandsCoca-Cola. Nothing beats the taste of Coca-Cola. … Sprite. With its clean, crisp, lemon-lime taste, Sprite quenches your thirst and helps you keep your cool in any heated moment.Powerade. Powerade ION4 replaces four electrolytes lost in sweat, to drive today’s athletes forward.Fanta. … Lift. … Pump. … Glaceau Vitaminwater. … Bisleri.More items…

Who are Pepsi’s customers?

Our primary customers include wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores and authorized independent bottlers.

Why is a target market important?

A target market is a group of consumers identified as likely purchasers of a company’s product. … Choosing a target market is important because it enables the firm to direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand.

What is McDonald’s brand personality?

Therefore, when college students think of McDonald’s, the first image that comes to mind is that of a successful business leader. The five quite characteristic traits (+2) add more personal characteristics to McDonald’s brand personality as family-ori- ented, friendly, cheerful, up-to-date and confident.

What marketing strategy does Coca Cola use?

Having a marketing strategy uniquely designed for the company has given it a huge boost at increasing global brand recognition. Like other companies, Coca-Cola bases its marketing strategy on the well-known marketing mix of the “4Ps”: Product, Price, Promotion, and Place.