Question: What Makes A Good Brand Promise?

What makes an effective brand?

If you’re doing it right, your brand will: Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point.

Demonstrate the value that your company provides for the customer, and how that value is created.

Change with the times – a good brand doesn’t stand still..

Why is a brand promise important?

Your promise to customers is a core, and sometimes unspoken, part of your brand identity. It is what you tell customers, either explicitly or implicitly, they can expect from your business. It sets their expectations on the quality of your products or services, and gives them a feeling about your brand.

What are the 4 types of brands?

There Are Many Types of BrandsIndividual Brands. The most common type of brand is a tangible, individual product, such as a car or drink. … Service Brands. … Organization Brands. … Personal Brands. … Group Brands. … Event Brands. … Geographic Place Brands. … Private-Label Brands.More items…

What is a good branding strategy?

Target audience knowledge To be more exact, great brands understand who their potential customers are, how they think, what they need, and very importantly, where they spend their time at. In order to market your products and services well, your brand strategy should be strictly aimed towards your target audience only.

What is Coca Cola’s brand promise?

So what exactly is the Brand Promise? Simply put: it’s the “what’s in it for the customer.” Coca-Cola defines it this way on their website: Be the brand: inspire creativity, passion, optimism and fun. The Brand Promise is about behavior toward customers.

What is brand promise example?

A Brand Promise Is: Inspiring. People, in general, will act when they feel an emotional connection to a person, product, or company. … A brand promise is meant to inspire, but you also want to be realistic. A great example of an inspirational brand promise is Apple’s “Think Different.”

What is new brand strategy?

New brand. The final brand development strategy is a new brand. A new brand occurs when the firm is expanding is offering – by developing a new product line that they haven’t not offered before – and as a result, need to build a new brand.

What is an effective brand?

Effective branding is one of the cornerstones of any viable marketing strategy, and if you have an interest in growing your business, it is one of the most important parts of your business plan. Effective branding creates an enduring perception in the minds of your customers and distinguishes you from your competitors.

What does touchpoint mean?

A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.).

How do you develop a brand promise?

STEPSUse the Brand Template to create or review your brand promise. … Next, list out what your customers value, e.g. convenience, status, being the first, etc.Then write down your circular opportunity or concept. … Next, capture the messages that would appeal to your audience to make them feel invested in this concept.More items…

What are the 4 branding strategies?

4 Brand Growth Strategies The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

What is Ford’s brand promise?

People who owned Ford vehicles became frustrated by how much they were spending on repairs to the point they actually concocted their own brand promise for the company: “Ford—Found On Roadside Broken.” Fast-forward to today, Ford’s brand promise is “Go Further.”