Question: What Percentage Of Direct Mail Is Opened?

What are the disadvantages of direct mail?

While direct mail often is an affordable way for local businesses to communicate, it does have disadvantages relative to other marketing communication approaches.Cost.

Bad Mailing Lists.

Unpredictable Mail.

Minimal Response..

What industries use direct mail the most?

7 Industries Crushing Sales Goals with Direct Mail Marketing1.) Real Estate Brokers & Agents.2.) Car Dealerships.3.) Charities.4.) Marketing & Advertising Agencies.5.) Schools.6.) Medical Offices.7.) Solar companies.

Is Direct Mail Dead?

Despite the belief that direct mail is dead, it couldn’t be more alive. In fact, the expanding practice of digital marketing has only enhanced the return on investment you can get from a successful direct mail campaign sent to your customers. … Direct mail campaigns give a high ROI and even a higher ROI than paid ads.

What is the best day to send direct mail?

Tuesday, Wednesday, and Thursday. These mid-week days provide you with the best opportunity to get your direct mail into the hands of your target audience. Recipients are typically going home after work and sorting through their mail on these three days.

What companies use direct mail?

Even in the digital age, there are many companies effectively using direct mail marketing—some far more successfully than others.Burger King. … Mead Johnson. … Tylenol. … Botanic Choice. … Google.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal.

How often should I send direct mail?

For most small- and mid-sized businesses, getting a new direct-mail effort out every four to six weeks is just about ideal. Any more often than that, and you’ll likely wear out your welcome.

What is the average response rate for direct mail?

9%Direct mail returned an average response rate of 9% for house lists and 4.9% for prospect lists last year, according to the Data & Marketing Association’s 2018 Response Rate Report. Both numbers represent the highest average direct mail response rates since the DMA began tracking these statistics in 2003.

How effective is direct mail?

Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.

Who responds to direct mail?

65 and Up. Persons aged 65 and older also respond well to direct mail advertising. According to a 2012 article by Click2Mail, an advertising company, elderly people tend to have positive response rates to direct mail campaigns.

What types of direct mail are the most effective?

6 Useful Types of Direct Mail and Their BenefitsPostcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. … Self-Mailers. … Lead Letters. … Mailing Lists. … Dimensional Mailers. … Catalogues.