Quick Answer: What Are Key Factors Influencing Media Planning?

Which factor is considered while selecting media?

 Media selection In making media decision, we have to consider the following factors : 1) The financial allocation for advertising.

2) The nature of the product and the demand for it.

3) The type of the prospects, their location and other characteristics..

How does the media play a role in politics?

Social media, especially news that is spread through social media sites, plays into the idea of the attention economy. … It is found that news use leads to political persuasion, therefore the more that people use social media platforms for news sources, the more their political opinions will be affected.

What are the steps in media planning?

The media plan is broken down into four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up.

What are the 3 main factors that influence media coverage?

From a variety of sources, it has been determined that the government, interest groups, advertisers, and other media are the most significant variables that influence journalism or news coverage.

What are the factors of information?

Factor analysis identified three things as being closely related to successful information systems: the quality of the information product being supplied; the quality of systems personnel and services; and the knowledge and involvement of systems personnel in the business.

What are the methods of media scheduling?

The various media scheduling strategies are:Bursting strategy.Burst-hiatus-flight strategy.Flight strategy.Pulsing strategy.Alternating strategy.Steady strategy.Step-down strategy.Teaser step-up strategy.

What are the five factors of media ad rates?

Audience attributes are a significant factor in determining media value, particularly where audience targeting is desired: Demographic traits describe population characteristics, such as readers’ geographic location, income level, education, age, and race.

What factors does Facebook consider when determining what ads should be shown?

Relevance Score is Facebook’s measure of the quality and engagement level of your ads. Your Relevance Score is important because it determines both your cost per click on Facebook and how frequently Facebook shows your ad.

What is the cost of a commercial?

Average Commercial Price Ranges A single-day production utilizing a crew of up to three people can range between $500 and $5,000. A crew of up to 10 people and a complete HD camera package and lighting/grip truck can range between $10,000 and $50,000.

What are magazine rates based on?

Magazine advertising rates are based on circulation, the type of readership, and production techniques. Magazine advertising rates are based on circulation, the type of readership, and production techniques.

What are the factors of media costs?

Media Costs A range of factors goes into the cost of airing a commercial including the length of the spot, the reach (local, regional, or national), the times of the day and days of week that it airs, and the number of times you plan on running the spot.