Quick Answer: What Is A Good Response Rate For Direct Mail?

How do I increase my direct mail response rate?

7 Tips to Increase your Direct Mail Response RateProfile Your Database – Data management.

Defining a Clear Offer and Call-to-Action.

Connect your Direct Mail with Online Response.

Personalise Your Communication.

Send Targeted Communication.

Use Colour or Printed Envelopes.

Use A/B Testing.More items…•.

What is the industry standard for email open rates?

The average email open rate for all industries we analyzed is 21.33%. Open rates are one of the best ways to tell whether your email strategy is working….Average email marketing campaign stats of Mailchimp customers by industry.IndustryMobileAverage Open Rate19.29%Average Click Rate2.27%Hard Bounce0.48%46 more columns

What is a good conversion rate?

Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%. If you’re sitting at 2%, an improvement to 4% seems like a massive jump. You doubled your conversion rate! Well, congratulations, but you’re still stuck in the average performance bucket.

Is Direct Mail Effective?

Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.

What is more important reach or frequency?

Reach is the number of potential customers that will be exposed to a message through a particular media vehicle. … So, the higher the reach, the larger the number of people that see your message. The higher the frequency, the more times individual people see/hear your message.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal.

How do you calculate direct mail response rate?

The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed. For example: 100 responses divided by 5,000 pieces mailed = 2% response rate.

What is a good ROI for direct mail?

Direct Mail Response Rate and ROI Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list.

What is a good email response rate?

The email type is one, but there’s also the industry you’re based in. You should also consider the type of email platform you’re using, the content of the email, and the target audience. On average, some people may say a good response rate to aim for is 10%.

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.

What is average response rate for direct mail?

9%Direct mail returned an average response rate of 9% for house lists and 4.9% for prospect lists last year, according to the Data & Marketing Association’s 2018 Response Rate Report. Both numbers represent the highest average direct mail response rates since the DMA began tracking these statistics in 2003.

How often should you send direct mail?

four to six weeksFor most small- and mid-sized businesses, getting a new direct-mail effort out every four to six weeks is just about ideal. Any more often than that, and you’ll likely wear out your welcome.

How many emails does it take to get a response?

“It generally takes us only two emails on average to get a 12% reply rate. Three gets us about 15-16% replies.” “We follow up a maximum of four times before dropping the lead. “Generally, if we do hear back, about 50% of those responses are on the first email, and 50% when following up.

How effective are postcard mailers?

Postcards are attention getting and can motivate buyers to take action as long as the mailing is clear, concise and actionable. … The postcard costs approximately $0.21, or 40 percent less than the cost of mailing the 48-page catalog in our example.

What is optimal frequency?

The Optimal Frequency report helps you discover the optimal balance between the number of served impressions and conversions. It allows you to adjust the number of impressions you would want to display before starting to see diminishing returns.