Quick Answer: What Is The Average Rate Of Return On Direct Mail?

Is direct mail still effective in 2019?

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers.

Yes, that mailbox—the one that receives real, physical mail..

What percentage of direct mail is opened?

90%Up to 90% of direct mail gets opened, compared to only 20-30% of emails.

How do we calculate ROI?

ROI is calculated by subtracting the initial value of the investment from the final value of the investment (which equals the net return), then dividing this new number (the net return) by the cost of the investment, and, finally, multiplying it by 100.

What is the best day to send direct mail?

Tuesday, Wednesday, and Thursday. These mid-week days provide you with the best opportunity to get your direct mail into the hands of your target audience. Recipients are typically going home after work and sorting through their mail on these three days.

What is a good ROI percentage?

12 percentMost people would agree that, over time, an average annual return of 5 to 12 percent on your passive investment dollars is good, and anything higher than 12 percent is excellent.

Are direct mailers effective?

Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.

Is Direct Mail Dead 2020?

The main takeaways from studying direct mail marketing right now and future trends is that print is not dead, and it’s actually thriving. It’s an innovative and new way to tell a story and run a marketing campaign if you can merge it with a digital mail campaign, not just in 2020 but in future years as well.

How often should you send direct mail?

every 21 daysTo stay top of mind with your client base the Direct Marketing Association (DMA) recommends a mailing frequency of every 21 days. Most top companies stick relatively closely to that – usually every 30-45 days to ensure three things: Their customers know they’re still in business.

What is a good return on investment?

Generally speaking, if you’re estimating how much your stock-market investment will return over time, we suggest using an average annual return of 6% and understanding that you’ll experience down years as well as up years.

How big is the direct mail industry?

$44.2-billionDirect Mail is a $44-Billion Industry The Direct Marketing Association reports that the direct mail industry is valued at $44.2-billion. It’s the second largest channel for ad spend in the U.S. (teleservices is first at $45 billion) and it’s growing by billions of dollars each year.

What is a good ROI for direct mail?

Direct Mail Response Rate and ROI Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list.

How do I increase my direct mail response rate?

7 Tips to Increase your Direct Mail Response RateProfile Your Database – Data management. … Defining a Clear Offer and Call-to-Action. … Connect your Direct Mail with Online Response. … Personalise Your Communication. … Send Targeted Communication. … Use Colour or Printed Envelopes. … Use A/B Testing.More items…•

What industries use direct mail the most?

7 Industries Crushing Sales Goals with Direct Mail Marketing1.) Real Estate Brokers & Agents.2.) Car Dealerships.3.) Charities.4.) Marketing & Advertising Agencies.5.) Schools.6.) Medical Offices.7.) Solar companies.

How does USPS direct mail work?

Every Door Direct Mail® service from the U.S. Postal Service® lets you reach every address in the area surrounding your business. You simply select the neighborhoods you want to target, and a Letter Carrier takes your mailpiece to every address while delivering the day’s mail.

What is ROI formula in Excel?

Return on investment (ROI) is a calculation that shows how an investment or asset has performed over a certain period. It expresses gain or loss in percentage terms. The formula for calculating ROI is simple: (Current Value – Beginning Value) / Beginning Value = ROI.

How effective are postcard mailers?

They can be effective when used in conjunction with — and not in place of — catalog mailings. Postcards are attention getting and can motivate buyers to take action as long as the mailing is clear, concise and actionable. … 05 each, so cost per square inch for a postcard is approximately $2.77 per million.