What Are The Four Factors That Influence The Choice Of Advertising Used?

What are 3 factors that can influence a person’s health?

Our health is largely determined by the social, economic, cultural, and physical environments we live in — everything from where we work and live to our level of education and our access to healthy food and water..

What factors influence food choices?

The Factors That Influence Our Food ChoicesBiological determinants such as hunger, appetite, and taste.Economic determinants such as cost, income, availability.Physical determinants such as access, education, skills (e.g. cooking) and time.Social determinants such as culture, family, peers and meal patterns.More items…•

What are the elements of news?

Read All About It! The Eight Elements of NewsImmediacy. Has it just happened? … Proximity. Is the news geographically local to the readership or close to their hearts?Prominence. Is your information or news about something that is highly topical today? … Oddity. … Conflict. … Suspense. … Emotion. … Consequence.

What are news values and why are they important?

News values are “criteria that influence the selection and presentation of events as published news”. These values help explain what makes something “newsworthy”. Initially labelled “news factors”, news values are widely credited to Galtung and Ruge.

How do you define news?

News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events.

What are the factors influencing choice of communication media?

Selecting the Means of Communication: 10 Factors to ConsideredFactor # 1. Nature of Message:Factor # 2. Cost:Factor # 3. Record:Factor # 4. Distance:Factor # 5. Scale of Organisation:Factor # 6. Supporting Technology:Factor # 7. Urgency:Factor # 8. Secrecy:More items…

What are media factors?

ADVERTISEMENTS: This is the type of medium such as print, audio-visual, outdoor, Internet etc. Media class: This is the class of medium under each type of media such as newspapers and magazines (print), television, radio and cinema (audio-visual), banners, hoardings and posters (outdoors) etc.

What factors influence our needs?

13 Main Factors Affecting Human Wants | Consumption FunctionFactor # 1. Physiological Factors:Factor # 2. Geographical Factors:Factor # 3. Economic Factors:Factor # 4. Social Factors:Factor # 5. Psychological Factors:Factor # 6. Moral and Religious Factors:Factor # 7. Scientific Factors:Factor # 8. Habit and Fashion:More items…

What factors affect the news selection?

9 factors that help define news value for journalistsImpact. As some journalists have noted, this boils down to two questions: “So what?” and “Who cares?” How many people are affected by the news, and how significant is the impact? … Timeliness. … Surprise. … Contrarian elements. … Trendiness. … Conflict. … Human interest. … Humor.

What factors influence our needs and wants?

Following factors influence human wants.Biological needs:Social environment:Education:Snob appeal:Habits:Income:Fashions:Occupation:More items…•

What are the steps in media planning?

The media plan is broken down into four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up.

What are key factors influencing media planning?

Factors Affecting the Selection of Advertising MediaCompany Objectives. The biggest thing you need to consider when selecting your medium is the company’s general and advertising objectives. … The Nature of the Product. … Potential Market. … Credibility and Image of the Medium. … Cost of the Medium. … Classification of the Audience. … Extent of Coverage. … Reputation of the Medium.More items…•