What Is A Brand Voice?

What is a brand tone of voice?

The tone of voice describes how your brand communicates with the audience and thus influences how people perceive your messaging.

Your company’s tone of voice represents your brand personality and values..

How do you define your brand?

7 Essential Questions to Define Your BrandWhy Does Our Company Exist? … What Is Our Story? … What Problems Do We Help Our Customers Solve? … Why Do These Customers Trust Our Team Over Our Competitors? … What Brands Do We Look Up To? … What 5 Characteristics Would Our Employees Use to Describe Our Brand Today? … What Is Our Brand Voice?

What does your tone of voice say about you?

A firm, confident tone of voice makes you think the person talking is distinguished and important. Talking in a quiet tone of voice makes you think the person has major weaknesses or is awkward. People who have a really high tone of voice don’t convey much credibility.

What are brand values?

Brand values are a set of guiding principles that shape every aspect of your business. They’re placed at the very core of your brand and are there to dictate your brand message, identity and personality.

What are examples of tone of voice?

Examples of brand tone of voiceEmpowering and uplifting – Dove.Friendly yet informative – LaCroix Sparkling Water.Professional and ambitious – CloudSmartz.So far out there it’s in another galaxy – Skittles.

How do I find my brand personality?

Here, you’ll find some of our best tips to identify and articulate your brand personality—with less stress.What to Do Before Your Find Your Brand Personality.1) Start with 3-5 adjectives.3) Create a mood board.4) Think of who you want to be to your customers.5) Try a quiz.Go Beyond Your Brand Personality.

How would you describe a brand of voice?

5 Easy Steps to Define and Use Your Brand VoiceGather a representative sample of your content. … Describe your brand voice in three words. … Create a brand voice chart. … Ensure your writers understand how to put your brand voice into action. … Revisit and revise the brand voice chart as the company changes over time.

What are the 5 brand personalities?

Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

What is Nike’s brand voice?

No wonder the Nike tone of voice is competitive, inspiring, and confident. That’s the power of knowing your origin story. Once you identify your origin story, think about your brand as an actual person.

What is the difference between the brand voice and voice tone?

If voice is your personality, then tone is how you express that personality. And it can change depending on context. Think of it this way: you’re always “you” (voice), but you express yourself differently throughout the day (tone). Tone allows you to communicate on-brand but with the nuance necessary for the context.

What are the 12 brand archetypes?

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. Let’s take a look at a few examples: The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth.

What is Apple’s brand personality?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

Why is brand voice important?

Having a distinct voice helps to humanize your brand, and in turn, makes it easier for people to relate to, and connect with, your company. Studies show consumers are more likely to do business with a brand they trust, and this trust is often established through shared values.

What is Apple’s brand voice?

Apple’s brand voice consistency conveys confidence, quality and intimacy. Apple’s been the company to look up to in terms of setting themselves apart from their competition. Everyone feels welcome and many feel spoiled by owning their products.

How do you build a brand voice?

Establishing Your Own Brand’s Voice in 7 StepsStep 1: Review Your Company’s Mission Statement. … Step 2: Audit Your Current Content and Messaging. … Step 3: Do an Audience Survey. … Step 4: Research Your Audience, Too. … Step 5: Do a ‘We’re This, Not That’ Exercise. … Step 6: Create a Brand Voice Chart.

What is a brand personality example?

Examples of Brand Personalities Excitement: carefree, spirited, and youthful. Sincerity: kindness, thoughtfulness, and an orientation toward family values. Ruggedness: rough, tough, outdoorsy, and athletic. Competence: successful, accomplished and influential, highlighted by leadership.

What is the brand personality of Coca Cola?

Brand personality examples: Coca-Cola brand personality This soft-drink brand is the perfect combination of sincerity and excitement, funnelling the cheerful joy and honesty of sincerity through its social media campaigns and advertisements, such as the “Share a Coke” campaign.

What are the brand attributes?

Brand attributes are the functional and emotional associations which are assigned to a brand by its customers and prospects. They are the basic elements for establishing a brand identity.