What Is The Brand Promise?

Why is brand promise important?

Your promise to customers is a core, and sometimes unspoken, part of your brand identity.

It is what you tell customers, either explicitly or implicitly, they can expect from your business.

It sets their expectations on the quality of your products or services, and gives them a feeling about your brand..

What is brand personality example?

Dove, for example, chooses sincerity as its brand personality, to attract feminine consumers. Luxury brands, such as Michael Kors and Chanel, aims for sophistication. Their brand personality focuses on an upper-class, glamorous, and trendy lifestyle, which attracts a high-spending consumer base.

What is Coca Cola’s slogan?

They produced very elegant advertising for the company featuring slogans like “Coca-Cola is a Delicious Beverage, Delightfully in Harmony With the Spirit of All Outings,” “The Great National Temperance Drink,” or “Coca-Cola Revives and Sustains.”

What is an effective brand?

Effective branding creates an enduring perception in the minds of your customers and distinguishes you from your competitors. … Benefit from referrals – People who have never used your product or service may still recommend it if they’ve encountered your brand enough times to develop a sense of familiarity.

What is the brand personality of Nike?

Commonly associated with “ruggedness” and excitement, Nike has been a leader in the world of athletic performance apparel and shoes for decades. The “rugged” aspect of its personality is pretty obvious. Nike apparel is durable, outdoorsy, and capable of handling almost anything.

How do you measure brand promise?

Getting behind your brand promiseMeasure. Conduct customer and employee surveys to determine how well your brand promise resonates with both customers and employees. … Monitor. Keep regular tabs on how well you deliver on your brand promise and create standards that operationalize it. … Train and engage.

How do you develop a brand personality?

6 Ways to Develop Your Brand’s PersonalityDecide Who You Are, FIRST. Many brands decide who they are AFTER launch and tailor their messaging as things shake out. … Know Your Audience. … Choose Your Voice. … Craft Your Message. … Be Consistent. … Use Feedback.

How do you develop a brand purpose?

Developing A Powerful Brand PurposeStart with the greatest good. Don’t tell your people and customers about what you want to see change in the business. … Make the strongest link. What is your brand going to do to make that change happen? … Ask for actions at every level.

How do you write a brand promise?

STEPSUse the Brand Template to create or review your brand promise. … Next, list out what your customers value, e.g. convenience, status, being the first, etc.Then write down your circular opportunity or concept. … Next, capture the messages that would appeal to your audience to make them feel invested in this concept.More items…

What is the brand promise of Coca Cola?

So what exactly is the Brand Promise? Simply put: it’s the “what’s in it for the customer.” Coca-Cola defines it this way on their website: Be the brand: inspire creativity, passion, optimism and fun. The Brand Promise is about behavior toward customers.

What is Apple’s brand personality?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

What is Amazon’s brand promise?

Amazon’s brand promise is to deliver the broadest selection of products and services at the lowest prices with minimal hassle. Over and over again, Amazon relentlessly reinforces that promise through the experiences of its hundreds of millions of customers who buy over 3.5 billion items each year.

What does Coca Cola represent?

Coca-Cola symbolizes America in a nut shell. It shows a way of life; a coca cola in the hands on a hot summer day makes life better. The refreshment represents the ideal way of living for Americans.

What makes an effective brand?

Here’s my take on what makes a good brand: A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition and USP, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.

What is brand promise example?

Best Brand Promise ListGeico: “15 minutes or less can save you 15% or more on car insurance.” … Coors Light: “The World’s Most Refreshing Beer” … Coca-Cola: “To inspire moments of optimism and uplift.” … BMW: “The Ultimate Driving Machine” … Nike: “To bring inspiration and innovation to every athlete in the world.”More items…

What are the 4 branding strategies?

4 Brand Growth Strategies The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

What are the 5 brand personalities?

Identify what fits for your brand, and you’ll have a clearer path ahead in all of your marketing. Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

What makes a good brand promise?

A Brand Promise Is: Inspiring. People, in general, will act when they feel an emotional connection to a person, product, or company. An effective brand promise helps establish that connection by being inspiring. At the same time, don’t promise what you can’t deliver.